Portfolio

Recent clients include Term 101.com, a nationwide life insurance brokerage, and Northlake Surveying, a land surveying firm serving the Southern California region.

Term 101.com requested a complete update of its website content. Working with founder and CEO Brad Renzelman, Eric developed copy that helps customers understand life insurance and the need for it, and compels them to take the next step in the purchase process.

When James Lycklama launched Northlake Surveying, he found that much of his time was spent answering basic questions about surveying. He wanted to create a website to educate potential clients, thus allowing him to spend more cultivating qualified customers. With that in mind, Eric crafted copy that helps information-seekers determine whether they need a surveyor, and feedback from users of the site has been very positive.

Testimonials

"It’s a pleasure to work with a professional like Eric. He understands our business, gets the messaging right the first time, and delivers when he says he will. When it comes to developing written communications that connect to our customers, he is our go-to guy."

Brad Renzelman
President, Term101.com

"I appreciate Eric’s ability to translate technical lingo into everyday language. Thanks to his willingness to understand our business, our website is a useful tool that our clients find extremely helpful."

James Lycklama
Principal, Northlake Surveying

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